What happens when you set 100 cats loose in an IKEA store after all the customers have gone home?
IKEA's 'Herding Cats” experiment consisted of letting loose 100 (British: everyone knows that cats of English and Scottish descent are superior to regular cats) cats into their store in Wembley, overnight:
“just to see what happens”The crazy felines jump on the furniture, play with each other, fight each other, well…you know what cats are all about. Naturally, when asked to “explain” this event, IKEA only stated that it was an experiment. After all, what is there to explain? This is just another one of their strong promotional actions that will be covered by the media worldwide and bring them even more power and awareness. The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort. Though I do hope they cleaned up afterwards for the sake of their customers.
