11.1.11

Food Snob much?




I love this. The developed conception of the package shape resembles an udder, which presents the first half of the message in that soy milk is identical to that of a cow. The second part of the message is delivered via the colour score and décor of the packaging, which concentrate on the phytogenesis of the product, creating an image of nature and health.

This brings me to mention a recent 'situation'.

I had some friends stay for New Year. I've known them for a long, long time, and it was fun to have them. But I was surprised to discover an area of life where we seem to have little in common: food. Now, I am not a food Nazi. I (attempt) to run quite regularly, and enjoy keeping fit. Plus, I have a slight intolerance to lactose. What this translates into is that I prepare/consume mostly food fresh, and try ridiculously hard not to snack. I also drink/use on cereal soy milk.

My friends think I am a freak. So, this special diet you're on. Can you have bread? Can you drink milk? Wow, what a commitment! It’s not exactly a medically regimented diet. She was also unimpressed with the contents of my fridge, giving it a cursory glance and a shrug. For breakfast, I offered homemade whole wheat blueberry pancakes made from scratch. She opted for a full fry up. I'm surprised how strongly I feel about this. Many people do not seem to share the passion for fresh vegetables. They have never even been in a Whole Foods store, and it's not because they can't afford it. None of this makes them bad people. They are in fact very pleasant people. They're just not food snobs. But I apparantly am. And it's an issue. Not a big one, not one that I would bring up in a million years, but it's there. If you would have asked me, I would have never said that food can separate people. But now, I see that it can. And a couple of times my friends stay I felt like saying, "Drinking soy milk does not make me weird!"

I'm going to go have a tomato.

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