First came colours. Now, Ray-Ban is proud to introduce Rare Prints, a collection of colourful new patterns.
Some brands and concepts seem to be born into the world via alternative marketing, marketing using the streets. Ray-Ban is doing just that and have just launched a massive global marketing effort to target the young, brave and nonconformist consumer in Paris.
Guerilla marketing is all about reaching a large audience, creating buzz and increasing ROI...all with a very minimal budget.
Ray-Ban's campaign consisted of printing out Ray-Ban sunglasses and sticking them on random posters, statues and other public artefacts.
Whilst guerilla marketing campaigns seldom provide excellent visibility, it must fall back on something...press coverage.
Come to London please.
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