The Augmented Effect

There has been a huge rise in the amount of augmented reality advertising billboards that are creating dynamic experiences around the world, and this one by Lynx brings sexy angels to Victoria station. As you can see from the video commuters are encouraged to interact with the ads and this draws attention from around the station and creates a level of engagement that a normal billboard could only really ever dream of getting.

See the clip above to find out how they wowed people.

Word spread fast as travelers found they could interact with the angels in virtual reality on a big screen, after stepping on a special floormat. We're wondering how many people missed their trains as a result.....

The campaign was created by BBH, London.