This high impact ad is a set of three: Passion, Music and Paint
Left brain: I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.
Right brain: I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.
Advertising agency Shalmor Avnon Amichay / Y&R Interactive (Tel Aviv, Israel) created these three print advertisements for Mercedes Benz. The left and the right side of the brain are used to describe what the car manufacturer stands for.
In the late 1960s Roger Sperry discovered that the human brain has two different ways of thinking. The left brain is verbal and processes information in an analytical (led by logic) and sequential way, looking first at the pieces then putting them together to get the whole. The right brain - on the other hand - is visual and processes information in an intuitive (led by feelings) and simultaneous way, looking first at the whole picture then the details.
Personally I own an abundance of marker pens, sticky notes and take control of numerous whiteboards in the office usually means one thing - it's time to brainstorm, to "think outside the box", let one's creative juices flow, join an "ideas shower".
Finding the right balance between the left brain and right brain is not about congruence and co-existence. It's about collaboration and cohesion. Finding the sweet spot that brings all that’s quantitative and data-driven in harmony with the magic and poetry of ideas.
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